Archive for the ‘Books’ Category

The Business of Branding

May 13, 2016

Book Extract :: Designing Web Usability

April 4, 2011

Book Extract

Please find the book extract of  Designing Web Usability.

Book Extract :: Defensive Design for the Web

March 13, 2011

Defensive Design For The Web

I wrote this book summary atleast 2 years back, when I was new to the field of UX. Please download the book extract of Defensive Design 4 the Web here.

Getting Real

March 2, 2011

Getting Real


Want to build a successful web app? Then it’s time to Get Real. Getting Real is a smaller, faster, better way to build software.

Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing.

Getting real is less. Less mass, less software, less features, less paperwork, less of everything that’s not essential (and most of what you think is essential actually isn’t).

Getting Real is staying small and being agile.

Getting Real starts with the interface, the real screens that people are going to use. It begins with what the customer actually experiences and builds backwards from there. This lets you get the interface right before you get the software wrong.

Getting Real is about iterations and lowering the cost of change. Getting Real is all about launching, tweaking, and constantly improving which makes it a perfect approach for web-based software.

Getting Real delivers just what customers need and eliminates anything they don’t.

Read it all @

Book :: Web Design Fundamentals

February 16, 2011

I finished reading the book in like 1 hour and spent another making the presentation. See we are planning to start our recruiting next month and we are hiring only internees. I don’t have much time to train or orient everyone so I am making slideshare of what I learn everyday. If you like my slides please post a comment or drop an email. My Email address is

[slideshare id=6942684&doc=webdesignfundamentals-110216021105-phpapp01]

Book :: Personal MBA

January 29, 2011

I just had a second look at latest addition to my book collection – The Personal MBA. Its written by Josh Kaufman, whom I have been following ever since he started The Personal MBA blog. I have made it a choice now to do my MBA from either the Ivy League or at-least ISB. Anyways writing a book after having a successful weblog is the next big thing so says the spirit of the times of Internet.

I like the cover page of the book. Its nice. I also see that there are only 12 chapters each put in a pretty streamlined manner. All I have a point is that these 12 nodes could have been clubbed into groups as I would like to have seen them. Let me put it here for like the way I wanted to see it.

Before I write it down let me tell you something about Josh Kaufman, he runs a blog on Personal MBA which primarily advocates that a MBA from a premier college is not all that you need to be a good business manager or a successful business entrepreneur. He starts his book well with first asking the reader about who he is and why he is holding this book, what he expects the reader to first learn about himself and then about the material and wealth of information in the book. The following chapters I believe should have been clubbed into sections. The first section should have been called this is business with the first sub chapter being VALUE CREATION – the heart of every business followed by marketing, sales, value delivery to the client and finance. In every field of work you have to deal with yourself dealing people around you. The following 3 chapters of the book do only that and it is to make the reader understand The Human Mind, Working with yourself and then working with others. Now all existing and new, established and struggling business are nothing but independent systems full of small sub-systems. The last 3 chapters of the book talk about understanding them, analyzing them and improving systems.

The book on its index page looks very cool. I hate the fact that after every end sub chapter there is a link to the some video messages. I wish there was a web interface with all the links.

I think I will be done with this book in next 48 hours. I am a slow reader. I will also post the book review and Apple Keynote on Slideshare.

Just for Fun – Linus Torvalds

November 10, 2010
Just For Fun

Just for Fun

  • It takes design & good taste to be simple.
  • The act of delving into someone’s passion would be akin to “invading his soul”.
  • In the American version of the game, you draw the enemy lines and the skill rests on one side’s ability to be divisive. European politicians tend to win by demonstrating they can foster cooperation.
  • “FO OF” is the hexadecimal representation of the first two bytes of an illegal instruction sequence that made Pentium CPU lock up.
  • Golden Rules: Number One: “Do unto others as you would want them to do unto you.” If you follow that rule, you will always know how to behave in any situation. Number Two is “Be proud of what you do.” Number Three: “And have fun doing it.”
  • First Survival. Second your place in the social order. And then entertainment. The three things that make us do the things we do.

Usability Testing – Rocket Surgery Made Easy

November 10, 2010

Usability Testing - Steve Krug

Finished reading the book. Its nice. Will write a book extract of the same this weekend.

Andy Grove – The Life & Times of an American

November 5, 2010

Andy Grove

The job of a manager is to elicit peak performance from subordinates.

Behind The Cloud – Marc Benioff

November 5, 2010

Behind The Cloud - Marc Benioff

[slideshare id=5665917&doc=behindthecloud-101104065258-phpapp01]